Nissan to spend $1.4 billion in China, ditching 'slow' response to fast market
Nissan Motor will invest an additional $1.4 billion in China, where it believes it is on track to reverse a punishing slide in sales with the launch of some 10 new vehicles in the coming years, its China chief said on Wednesday. "We have been sort of slow in approaching the market with China moving so fast," said Stephen Ma, who shifted from Nissan’s chief financial officer to take charge of its China operations at the start of the year. Nissan sold fewer than 700,000 vehicles in China in 2024, less than half of what it sold just four years earlier.