Investing.com -- Apple (NASDAQ: AAPL ) has introduced the Mac Studio, a high-performance desktop computer, a new MacBook Air, and the M3 Ultra chip. The Mac Studio, touted as the most potent Mac ever made, is powered by the M4 Max and the new M3 Ultra chip. It offers significant performance enhancements and expanded connectivity with Thunderbolt 5, in a compact and quiet design. The new device, available for pre-order today and set to begin shipping on March 12, is designed to handle intense workloads with its powerful CPU, advanced graphics architecture, higher unified memory capacity, ultrafast SSD storage, and a faster, more efficient Neural Engine.
John Ternus, Apple’s senior vice president of Hardware Engineering, praised the Mac Studio for its superior performance and compact design. The new desktop computer supports up to 512GB of unified memory and 16TB of superfast storage, with the M3 Ultra chip enabling it to run large language models with over 600 billion parameters entirely in memory.
Apple also unveiled the new MacBook Air, which features the fast-performing M4 chip, up to 18 hours of battery life, and a new 12MP Center Stage camera. The popular laptop, now available in a new sky blue color, starts at a lower price of $999, making it an attractive choice for students, business professionals, and everyday users. The new 13- and 15-inch MacBook Air models are available for pre-order today, with availability beginning on Wednesday, March 12.
Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, highlighted the MacBook Air’s enhanced performance, new camera, and lower starting price. The laptop also supports up to two external displays in addition to the built-in display and comes with 16GB of starting unified memory.
In addition, Apple announced the M3 Ultra, the company’s highest-performing chip to date. Offering the most potent CPU and GPU in a Mac, double the Neural Engine cores, and the most unified memory ever in a personal computer, the M3 Ultra also features Thunderbolt 5 connectivity for faster, more robust expansion. The chip is built using Apple’s innovative UltraFusion packaging architecture, which links two M3 Max dies over 10,000 high-speed connections for high performance and power efficiency.
Johny Srouji, Apple’s senior vice president of Hardware Technologies, emphasized the M3 Ultra’s unique features, including its 32-core CPU, massive GPU, and support for the most unified memory ever in a personal computer. The new chip is designed to serve users who run the most heavily threaded and bandwidth-intensive applications.
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